The Duke of York will publicly launch Toyota’s £500,000 fundraising challenge for the National Society for the Prevention of Cruelty to Children (NSPCC) during a visit to the Burnaston plant, Derbyshire tomorrow.

The Duke of York, patron of the NSPCC’s Full Stop campaign, is visiting the plant in his capacity as UK special representative for International Trade and Investment to see the latest developments following a £50 million capacity-expanding investment programme.

Toyota has pledged to raise £500,000 for the NSPCC by the end of 2006. The money raised by employee and company fundraising activity throughout the year will be used to support NSPCC projects in Derbyshire and North Wales where Toyota’s UK plants are based.