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Charvill’s GM loss is Motorsales’ gain

Motorsales of Harlow has opened a Vauxhall operation, the latest addition to its multi-franchise site in the Essex town. The redevelopment has cost around £500,000. Its Citroën, Subaru and Isuzu franchises remain in their original showrooms at the site.

Hertford-based dealer group Charvill Brothers had held the Vauxhall franchise in Harlow for the previous five years, but it went into administration last November. Its showroom in First Avenue has been bought by supermarket chain Aldi.

Motorsales’ dealer principal Jo-Ann Tinson says: “Since the relaxation of dealership territories we’ve been able to extend a helping hand to a much wider range of customers.

We even have a sales team that keeps in touch with small business users in Ware and Bishop’s Stortford. With Citroën, Fiat, Subaru, Isuzu and now Vauxhall cars and commercial vehicles all effectively under the same roof, there is choice for both retail and business customers.”

All five brands share a 21-bay workshop with three lifts for LCVs. Motorsales has recruited two technicians, a parts adviser and extra back office staff.

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