The Cumbrian-based dealer will only offer the deal to 10 customers at each of its three sites in Penrith, Kendal and Lancaster.
Chris Hayton, a director at the family-run company, said: “There is no catch. The only stipulation is that road licensing on each vehicle has to be paid for. People say you do not get anything for free, but this really is.”
The Peugeot 407s come only in metallic paint and have delivery miles on the clock, but all still have original wax and plastic covers on them.
David Hayton’s first did a buy-one-get-one-free deal on year-old used vehicles in 2000. “This is a better, far stronger offer,” Hayton said. “Your offer has to be better than anything else on the market.”
Part of the reason Hayton’s has introduced the offer was to meet sales targets. And every Peugeot car sold is another that will need servicing further along the line.
Hayton said: “I think it will appeal to the family that has two cars. Others may buy the 407 and sell the 107 to a friend or relation.”