Renault will launch a total of 26 new products in a bid to accelerate its vehicle launches. Half of them will expand the current line-up.
Renault's entire sale staff has been given virtually a three-line whip to attend Ghosn's presentation at the ICC today on the brand's future.
As part of the ‘Renault Commitment 2009’, the company also aims to achieve an operating profit margin of 6% in 2009 and sell an additional 800,000 units in 2009 compared to 2005.
The product offensive will result in widening the lineup in four directions:
The next Laguna, which will be launched in 2007, will be re-positioned to be amongst the top three models in its segement.
Renault predicts its sales outside Europe will grow from 27% of total sales in 2005 to 37% in 2009, an increase of 80%.
Renault also announced what it would be doing in the alternative fuel market: “50% of gasoline-powered engines for sale in Europe in 2009 will have the ability to operate with a mixture of gasoline and ethanol. By the same date, all diesel engines will be able to operate with 30% diester2 (vegetable/animal oil).”
It is preparing a full range hybrid, fuel cell and electric vehicles.
“Renault will improve its competitiveness through a cost reduction program, optimised investments in all areas, and the benefits from synergies developed with Nissan,” said Ghosn.
Carlos "Le Costcutter" Ghosn