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Morgan award for Cranfield dealership

Allon White Sports Cars of Cranfield, under the new ownership of John Bellenger, has won ‘Most Improved UK Dealer 2005’, from Morgan Motor Company.

It is the first time Morgan has made an award of this kind, having set up a dealership award programme two years ago.

Bellenger was given the award at the Geneva Motor Show this month. “This award represents a great recognition of the commitment from the team to provide the best levels of service whilst managing the huge increases in business levels,” he said.

Bellenger bought the dealership in 2003 from the White family and he has worked to increase turnover year on year by 72%, growing new car sales by 128% and used car sales by 66%, while increasing workshop sales by 11%.

Allon White Sports Cars holds the fourth UK position for new Morgan car sales, which are only four new cars behind the top position dealer.

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