A key element of the restructure will be the creation of two new posts, which will provide dedicated regional training and sales development roles across the UK and Ireland.
James Marriott joins Group Tyre after 19 years at Michelin. He will be responsible for training and sales development covering the north west and Midlands. John Welsh, whose industry experience includes ownership of Tyrecall, the first mobile tyre service in the UK, will manage training and sales development for Scotland, Ireland and the north east.
Group Tyre chairman John Church says: “Many dealers in the sector are beginning to realize the massive profit potential tyre replacement programmes offer. Through the Group Tyre Dealership Programme, dealers can experience massive increases to their bottom line profits, with the majority of the hard work undertaken by Group Tyre.”
Church points to the erosion of dealer margins and the lengthening service intervals on new cars. He believes this is prompting dealers to source alternative avenues to boost their profits.
“The potential is there for all to see, but whereas in the past dealers would simply allow this business to leave their workshop for the nearest fast-fit, many are now enjoying increased revenue by offering this service direct to their customers,” he says.
The restructure also sees Karl Naylor, Group Tyre director of commercial operations, assume greater responsibility for the car dealership department.
Andrew Smith, previously training and sales manager for the north, becomes national implants manager, responsible for implant technicians (Group Tyre staff who are permanently stationed within the dealership) and tyre sales resources at dealership sites, while Tony Knock continues Group Tyre representation in the south.