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New Volvo S80 targets company car drivers

Volvo is predicting that 70% of its new S80 sales will come from buyers who have never had a Volvo before and it thinks most of these will be from the corporate sector.

The new S80 adopts the latest Volvo family look and includes the new centre console which is also on the new S40 saloon and V50 sportswagon.

"Company motorists want a car in the executive sector that combines luxury and driving pleasure with high safety standards. These are all the credentials Volvo has focused on with the all new S80," said Ian Rendle, Volvo Car UK’s corporate sales manager.

"The corporate sector in the UK will account for the majority of the new S80’s sales. The new S80 has the latest generation of Volvo's ride and handling which will appeal to the high mileage company car driver," he added.

Drivers can choose from a new V8 3.2-litre AWD six cylinder petrol engine, as well as a 2.5T petrol and both D5 and 2,4D turbodiesels for the S80.

Standard equipment includes a 'Four-C' active chassis, a Dynaudio system with Alpine digital amplifier and ‘Bang & Olufsen PowerHouse ICE Power technology. The audio system also comes with Dolby Pro Logic II Surround Sound.

There are five key areas which Volvo believes target the company car driver:

‘Personal Car Communicator’:

Similar to a normal remote key control, the PCC can check if the alarm has been activated or not and also has a heartbeat sensor which can tell if there is someone in the car. The PCC also includes a 'keyless drive' function.

Clean Zone interior package:

The new S80 has a climate control system that passes the criteria set by the Swedish Asthma and Allergy Prevention Association.

Collision warning with brake support:

The area in front of the S80 is continuously monitored with the aid of a radar sensor and if the driver doesn't react when approaching another car from behind an audible signal and warning light are triggered. The system also automatically prepares the brakes against the brake pads before the driver touches the brakes and will boost brake force if the driver does not brake hard enough, as well as flashing the brake lights to warn drivers behind.

Adaptive cruise control:

Helps the driver maintain the distance to the car in front by choosing the minimum time interval they want to adopt.

BLIS and IDIS:

The new S80 can also be fitted with the blind spot information system (BLIS) and an intelligent driver information system (IDIS). BLIS registers if another vehicle is in the blind spot alongside the car, while IDIS is an electronic information system that helps prevent the driver being distracted by delaying any unnecessary information (like a low wiper fluid warning or incoming phone call) in busy or stressful situations.

The new S80 made its world debut at the Geneva Motor Show this week. It goes on sale in the UK this summer.

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