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Cadillac aims for 20 centres

Stratstone, part of Pendragon, is continuing to expand its Cadillac and Corvette network throughout the UK.

New retailers in Cheltenham, Derby, Hagley in Shropshire, Luton and Swansea have been added to the existing dealers in Birmingham, Cardiff, Leeds, London (Park Lane), Manchester, Newcastle and Reading, bringing the total to 12.

A spokesman for the manufacturer identified eight more open points: “We are expecting sites in Leicester, Poole, Northampton, Nottingham, Stockport, Walton-on-Thames (Surrey), Edinburgh and Glasgow to attain full corporate identity between the end of this year and the middle of 2007.”

To put this into context, last time Cadillac had representation in the UK, its total network never exceeded 12 dealers.

Only the Park Lane site is solus; however, Cadillac points out that although the remaining sites are multi-franchised, the Cadillac and Corvette representation is distinct.

The Poole dealership, due to be up to full CI by the end of the year, will be a Brand Centre, a scaled-down version of the 17 ‘Experience Centers’ currently to be found throughout mainland Europe.

Authorized repair facilities will operate in 12 cities, with another 10 anticipated. Many of these are at the same sites as the retail operations.

Open points include a Brand Centre in East Anglia, plus authorized repairers in Preston (Lancashire), Bristol, Leicester, Lincolnshire and Kent.

The expansion of the network is in support of the new Cadillac BLS, launched this month. Although the manufacturer refuses to be drawn on exact sales expectation for the BLS, with a full model line-up, Cadillac expects to sell 10,000 units throughout Europe.

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