The Cadillac BLS Launch Tour will visit 84 motorway service areas over a fortnight to showcase the new BLS to a potential audience of more than one million motorists.
The tour begins on Friday, April 28 and ends on Thursday, May 11 and money raised during the event will be donated to SPARKS. Many of the venues will be supported by the attendance of SPARKS’ sports celebrities.
Alistair Welham, Cadillac’s head of marketing for the UK, said: "Taking a new Cadillac to motorway service areas is a very effective and novel way to showcase the BLS to a very large number of people, many of whom as business motorists are one of our key target audiences."
SPARKS, founded in 1991, funds medical research that has a practical, positive impact on the lives of babies and children. Since its establishment, SPARKS has funded 152 medical projects in the UK, committing over £12 million to tackle conditions such as cerebral palsy, meningitis, the dangers of premature birth, spina bifida, childhood arthritis and cancers.
SPARKS president Martin Johnson, CBE, England’s World Cup winning rugby captain, said: "It’s the kind of corporate partnership that can help us achieve our goal of helping all babies to be born healthy and grow up healthy. Not enough people realise that pioneering paediatric research in the UK is heavily reliant on charities like SPARKS rather than the public purse."
Johnson will be representing SPARKS to receive the final fundraising cheque at the end of the Cadillac BLS Launch Tour in Birmingham on May 11.
Cadillac BLS Launch Tour celebrity appearance dates and venues
|Friday April 28||11.00||Moto, Heston, Middlesex||Tim Foster|
|Sunday April 30||TBC||Moto, Kinross, Perthshire||Dan Parks|
|Tuesday May 2||13.00||Leigh Delamere, Eastbound, Wiltshire||Victor Ubogu|
|Thursday May 4||TBC||Bridgwater, Somerset||BBC Casualty Actress|
|Thursday May 4||TBC||Moto, Cherwell Valley, Oxfordshire||John Francome (TBC)|
|Saturday May 6||TBC||Moto, Exeter, Devon||Mike Dickin|
|Sunday May 7||TBC||Moto, Trowell, Nottinghamshire||Chris Broad|
|Sunday May 7||11.30||Moto, Lancaster||Alan Kennedy|
|Sunday May 7||12.00||Moto, Pease Pottage, West Sussex||Jimmy Hill|
|Tuesday May 9||TBC||Moto, Leicester||Leicester Rugby Player (TBC)|
|Tuesday May 9||TBC||Moto, Reading||Tony Gubba (TBC)|
|Wednesday May 10||TBC||Moto, Cardiff||Simon Bowman (TBC)|
|Wednesday May 10||TBC||Moto, Wolverhampton||Glenn Hoddle/Wolves FC representative (TBC)|