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CV: Guy Jones

Name: Guy Jones
Company: WhizzGo
Job: Sales and marketing director
Age: 37

Q:How did you get in to the automotive business?
A: I joined Land Rover as a technical apprentice at 16.

Q:What does your job entail?
A:Developing the WhizzGo strategy: specifying the cars we use and how we develop ‘pay-as-you-go cars’.

Q:How will your job change?
A: The understanding of pay-as-you-go cars will increase dramatically and our product and marketing will need to change to reflect this.

Q:Other jobs?
A:Business development manager at Range Rover; brand manager at Bentley; marketing director at Kia; MG Rover during negotiations with SAIC and consultancy for Seat.

Q: Advice to people planning to join the industry?
A:Be prepared to get hooked when you join. And the best brand names don’t always have the most exciting challenges.

Q:What’s the worst career move you’ve ever made?
A: MG Rover did not turn out as planned!

Q: And the best?
A: Land Rover, Bentley and Kia were all successes. I am convinced the time is right for WhizzGo now, so I am aiming to make this the best so far.

Q: Where do you see yourself in 10 years’ time?
A: Doing something I enjoy and am passionate about, and which pays the bills.

Q: Favourite book
A: Sockeye the Salmon.

Q:Favourite holiday?
A: Borneo for our honeymoon.

Q: Favourite film?
A: The Blues Brothers.

Q: Favourite music?
A: A good Eighties track.

Q: First car?
A: My grandad’s hand-me-down Renault 12. He ran the engine dry and warped the head on it. We skimmed it down and the compression ratio ended up twice what it should have been, so it was a flying machine.

Q: Dream car?
A: Torn between the McLaren M6GT and F1 GTR.

Q: Luxury item?
A: My skis.

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