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Unipart investment to strengthen position

Unipart Automotive is looking to boost its parts sales in Scotland by 10% this year.

It has set aside a “significant level” of funds for investment into stock, recruitment, training and the introduction of its Telematics vehicle management system.

Unipart Automotive marketing director Andrew Daly says: “We are making exciting changes and improvements within our business in order to position ourselves to grow and further strengthen our leading position in Scotland.”

The new web-based Telematics vehicle management system tracks the progress of parts orders in real time. Unipart’s aim is to have fewer delivery vans working more efficiently. Investment in stock will be across all lines to increase shelf availability throughout Unipart’s 27 distribution centres in Scotland.

To fulfil its objectives, the company is recruiting more than 20 staff including drivers, customer service, telesales, workshop and bodyshop.

A new advertising campaign, featuring the new strapline ‘more than just moving parts’, starts this month in Scotland, targeting trade press and billboards. It will be rolled out across the UK later this year.

Daly says: “The campaign allows us to demonstrate our commitment to profitable growth with particular focus on customer service, efficiency and quality.”

Unipart expects its investment to improve service, range and availability.

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