Ninety-seven franchised Ford dealers and approved Ford buyers attended the event, with a further 37 bidding over the internet via BCA’s Live Online service.
A total of 240 vehicles were featured direct from Ford. Every car on offer sold, for an average of 101.3% CAP Clean. The Ford Focus ST made a very strong debut, averaging 90.6% of list price and 112.5% CAP Clean.
The sale also marked the first time that Ford commercial vehicles had been offered Live Online. With 37 dealers bidding on line and 50 dealers in the hall, this too, was a 100% sell-out success.