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Brindley opens third Citroen dealership

West Midlands-based Brindley Garages has this month opened its 11th outlet after acquiring the former Asgard Citroën site in Wednesbury.

The franchise, which will trade as Brindley Citroën Wednesbury, is the group’s third Citroën business. It joins sites at Brindley Autopark, Wolverhampton and Stourbridge.

Mark Johnson, dealer principal at Brindley Citroën Wednesbury, says: "We are planning to sell around 450 new and 400 used cars and around 6,000 service hours by the end of the year. We have already had a lot of service bookings and a number of new car sales."

Asgard, which went into administration at the beginning of the year, held the Citroën franchise at Wednesbury for 18 years, so the acquisition means Brindley is inheriting a strong local market and extensive customer database, says Johnson.

Despite a number of Citroën dealers voicing dissatisfaction about the franchise, Johnson says it is an attractive proposition due to the cashback offers and new models due next year. Three franchises also gives it more buying power.

Work is underway at the Stourbridge site, which will re-open as a dual Mazda and Citroën franchise in September.

Brindley has five Honda sites and franchises with Vauxhall, Mitsubishi, Saab, Nissan, Chevrolet and Fiat.

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