The motor trade is bracing itself for a dip in forecourt activity during the World Cup season, which starts on Friday.

"June and early July will be a difficult time for the motor trade,” says Adrian Rushmore, managing editor at EurotaxGlass’s.

"In order to sell cars, there has to be a fundamental enthusiasm for the buying process, and consumers must have the desire to visit their local dealerships, particularly at weekends.

"Commercially speaking, the World Cup can represent one of the biggest global opportunities for retailers, but car-buying demands an extensive investment, not only financially, but also in terms of time. For many families, major sporting events can dominate recreational time and may correspondingly defer the buying process to a later date," says Rushmore.

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