It will focus on the network’s ability to provide franchised dealers quality service at independent prices.
Starting from mid-July, the advertisements will appear in national newspapers, magazines and across 63 commercial radio stations.
“Having established a national service network of more than 200 sites and an all-makes range of products with more than 32,000 part numbers, now is the right time for us to tell the public how they can receive local, high quality servicing at affordable rates,” says Charles Binns, sales and marketing director at XPart.
‘XPerts at XPart’ is the slogan behind the campaign. The radio ads will feature a series of mini-dramas that point MG Rover owners to their nearest AutoService centre.
The marketing push comes shortly after XPart announced a new request service for MG Rover security codes that was designed to save time for both dealers and customers.
The campaign is an exciting step for XPart and brings together many of the key initiatives we have been working hard on over the last 12 months,” says Binns. “The level of investment demonstrates our support and commitment to the network and our intention to help the AutoService centres grow their business further.”