In October 2004, changes were made to the way finance providers and dealers were allowed to advertise credit, both in point of sale materials and in dealer press adverts. The strict rules and regulations have presented dealers with a number of challenges.
There is no doubt that these and similar FSA changes have had a wide impact on the financial services industry. It’s rare to open an industry publication or newspaper without reading about prosecutions and fines for breaching the financial regulations and requirements.
Indeed, a recent survey found that 76% of financial advertisements in the UK failed to meet requirements, and in some cases were totally misleading.
Here are some of the important points that dealers need to be aware of when compiling credit adverts (for a full list please see: www.oft.gov.uk/business/legal/CCA/advertising).
Adverts should not:
Dealers who turn a blind eye to these points can expect a call from their local TSO. However, dealers who enrol on the Black Horse Approved Dealer Programme can benefit from more detailed guidance notes.
For further information about how to become an Approved Dealer, please contact Linda McBride on 0131 311 2351.