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£1m ad campaign to save Ryton starts today

A £1 million advertising campaign encouraging British people to show solidarity with sacked Peugeot workers by not buying Peugeot and Citroen cars begins today.

The campaign will launch with adverts in all national newspapers, selected regional newspapers and 130 poster sites in ity centre locations and close to Peugeot dealerships across the country.

The poster and advertisement features a dejected Peugeot worker being comforted by his wife but surrounded by England flags to tie in with the World Cup. The slogan reads 'Peugeot sacked 2000: You're either Peugeot or England' The adverts will appear in newspaper sports sections and in special football pullouts.

The campaign will build up over July and August in order to hit Peugeot's September, new reg plate, sales.

The unions are also planning a national day of action, targeting Peugeot dealerships, and campaigning around high profile events such as the London motor show and the launch of Peugeot's new 207 model this month.

The million pound campaign funded by Amicus and the Transport and General Workers Unions follows Peugeot's decision to end car making in the UK with the closure of its Ryton plant in Coventry. The company plans to move production to France and Slovakia, resulting in the loss of 2,300 UK jobs.

Tony Woodley, TGWU general secretary, said: "Our message to consumers is to buy an alternative car and so tell Peugeot if they want to sell cars here, they should make them here. We are fighting for British manufacturing and jobs. We hope consumers will join the fight."

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