“In the last two months a number of key people have gone,” says Kevin Shipton, managing director at SEL-Imperial. “That’s what has brought our activities into the spotlight.”
The most prominent departure was former marketing director Lynn Oakes. “We just decided that we didn’t need a marketing director for the business,” says Shipton.
Oakes has moved to Stoneacre group’s Doncaster dealership, as marketing manager.
Shipton claims that the redundancies followed an assessment of SEL’s results for 2005 and believing it “can always do better”.
He adds: “They weren’t bad at all, but with a business you always have to look at being a bit better.”
Turnover in the past two months has gone up by 20% and costs have come down. This is in contrast to the previous year when staff numbers at SEL-Imperial increased from 99 to 117 but turnover was only up by 5%.
“The last three months have been great,” says Shipton. “We got rid of projects that were not central to our business. Now we’re concentrating on the core business and dealing properly with customers.”