The site opened last month on the St Martins Industrial Estate and becomes one of the largest LCV and CV dealerships in the Bristol area. It doubles Bristol Street Commercials’ market potential compared to its old satellite site on the St Andrews Trading Estate, with sales projected to reach 800 units in 2007. This is in addition to the performance of its Iveco outlets in Gloucester and Swindon.
David Lomax, Bristol Street Commercials managing director, says the outlet allows the group to link its existing territories together and strengthen Iveco’s coverage in the region. He believes it is well positioned to grow van, minibus and truck sales.
“Avonmouth is heavily populated with transport companies, and the planned redevelopment of the port over the next five years will make it one of the largest container terminals in the country,” he says.
The dealership features a purpose built workshop capable of maintaining 1,000 vehicles on a six weekly cycle.
It also serves as the company head office and parts warehouse. Bristol Street Commercials is a wholly owned subsidiary of Bristol Street Group.