Swanton, who took up his post on July 1, has been employed by Mazda for eight years and for the past two years has been regional business manager.
Swanton said: “We want to more closely integrate the head office fleet team with our specialist dealers to leverage more business. Additionally, a larger team of corporate regional sales managers will enable Mazda to further improve relationships with existing customers and develop new business opportunities.
“We are encouraging our dealers to ‘woo’ their local businesses to sample the Mazda experience. Once companies have done that we believe dealers will also handle vehicle service, maintenance and repair and ultimately replacement models.
"It is all about providing dealers with new business opportunities and additional revenue streams. We want to focus dealers on end-user business and encourage them to work as locally as possible.”
The newly appointed Mazda fleet co-ordinator is Richard Whittam, who is the administrative and information-providing interface between the regional corporate sales managers, Mazda dealers and contract hire companies.