The dealership has been operating as a single business since 2000, when it was formed following a merger of New Crown Motor Sales in Bulwell and Sharpes Vauxhall in Mapperley, both located in Nottingham. Pentagon has rebranded the site with its signage and the group has taken full responsibility for running the dealership since the end of July.
The former owners of the businesses, Roland Dawes and John Cully, made the decision to sell New Crown Sharpes as they were both going into retirement.
Trevor Reeve, group managing director at Pentagon, says: “I began my motor industry career at Sharpes Vauxhall in Nottingham in the Sixties, so it’s great for me to come back to the city where I grew up.”
The acquisition brings the number of Pentagon’s Vauxhall franchises to 10. It already has two in Sheffield and one each in Derby, Oldham, Burton-on-Trent, Rochdale, Ashbourne, Chadderton and Mansfield.
“We know the east Midland’s area well,” says Reeve. “New Crown Sharpes fits well in our market areas within the M1/M62 triangle encompassing east Midlands, Lancashire and Yorkshire.”
Over the last year, Pentagon has acquired four sites, including three Vauxhall and its first Peugeot dealership. Reeve is looking to invest further in Vauxhall’s vans division.
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