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Black Hore Motor Finance comment: Play Q-Points

Last year Black Horse won the award for best “Third Party/Channel Programme” at the Motivational Awards, for its leading incentive programme, Q-points.

It also received the runners-up award in the “Overall Best Motivational Programme” category, in which more than 80 companies were assessed, including Land Rover, British Gas and BMW.

This year the celebrations have continued as Q-points commemorates its 10th anniversary.

Q-points was launched in 1996 as a way of offering dealers incentives to sell financial products within their dealerships. It is now well established and recognized as being one of the most successful and leading reward and loyalty schemes in the market place.

Q-Points are awarded for the sale of finance and Payment Protection Plans. Guaranteed points are paid out on every case, and loyalty is generated through playing interactive online ‘games’, where players can boost their earnings by up to 20 times. Points can be exchanged for virtually anything – players have exchanged points for everything from cosmetic surgery to animal feed, and speeding fines to weddings.

Q-points awards substantial amounts annually and boasts more than 5,000 registered players.

John Woolley, managing director, says: “Through a number of tactical campaigns designed to help maximize sales last year, we found that dealers who were incentivized by Q-points generated more income through the sales of PPPs than non Q-points players. This year, our aim is to increase the number of active Q-points players even further.”

Future developments will centre on increasing the range of games, expanding the website functionality and improving segmentation.

  • For further details about Q-points please contact your local Black Horse Account Manager.
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