As the UK car buying public becomes more environmentally aware, sales of electric cars are growing steadily, especially in cities such as London.

GoinGreen is responsible for putting 600 G-Wizs on UK roads, with the majority sold to residents of the capital. Keith Johnston, managing director of GoinGreen, claims it is the first company to see success in the UK market because it has driven down the vehicle’s price.

“These cars need to be good value for money,” he says. “It’s a bit like selling the first computer or mobile phone. They’re not the most sophisticated machines, but they’re here and they work. You just have to penetrate the market. Even though the product is a car, what we’re really selling is an idea, a lifestyle.”

The G-Wiz is powered by eight six-volt lead-acid batteries that are connected in series to produce power output of 4.8kW, peaking at 13.1kW. Drivers get a top speed of 40mph and a 40-mile range. It takes six hours to charge fully and 2.5 hours for 80% of the range.

“In order to keep costs down we have employed no dealers, there are no showrooms and there are no ads. All our marketing is viral and we sell through our website,” says Johnston...(This story is continued in the August 11 issue of AM)

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