AM Online

Alfa Romeo comes to central London

HR Owen has opened its first Alfa Romeo dealership at its former BMW/Mini showroom in Parsons Green, London.

The flagship site, which can house up to six new cars and 10 used cars, is a retail only site. Work on the showroom was minimal and involved applying the necessary corporate identity fixtures and fittings according to Alfa Romeo guidelines.

Jonathan Silver worked as Alfa Romeo’s interior designer on the project, while the fitting work was organized by HR Owen.

Nick Lancaster, chief executive of HR Owen, says: “We are delighted to bring back Alfa Romeo to central London.

“We aim to use our expertise at this end of the market to capitalize on Alfa Romeo’s fantastic range of new models.”

Alfa Romeo recently revealed that it would be reducing its dealer network to 50 sites in order to focus on bringing its standards to a premium level.

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.