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Organisers claim British Motor Show a hit with the public

The British International Motor Show is being hailed a success by its organiser as early reports suggest 411,070 people visited the London’s Docklands event.

International Motor Industry Events says this would make attendance 24% up on the Birmingham event in 2004. Official figures will be publicised following an audit.

Rob Mackenzie, IMIE managing director, said: "We were presented with a huge challenge by the motor industry - to organise a successful motor show that befitted the second largest new car market in Europe. We embraced that challenge and hosted the most exciting and well-received motor show in a generation. Plans are already underway to build on this success story and create an even more breathtaking event in 2008."

SMMT chief executive Christopher Macgowan said: "Moving the motor show to London was no small step for the motor industry. But 2006 delivered a giant leap in the show's standing on the international stage. I attribute much of that to imie's hard work in taking up the baton to bring visitors and exhibitors a show for which we can all be truly proud."

The British International Motor Show is organised under license from the SMMT.

  • Dates for the 2008 show at ExCeL London will be announced in October.
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