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Website keeps dealers’ identities anonymous

A new website promising dealers an escape from all manufacturer and marketing restrictions has gone live.

BuyYourCar allows new cars, used cars and dealer deals to be anonymously advertised at any price, regardless of rules imposed by manufacturers.

“It is a completely open and transparent system which will provide dealers with a new way to market their cars UK-wide at any price they choose,” says Dave Long, managing director of BuyYourCar.

Dealers sell their vehicles anonymously and their identity is revealed only once a deposit has been paid on the car.

Customers benefit from a search engine that allows them to compare prices on new cars, used cars and dealer deals, giving them more choice than available on traditional car-sales sites.

In its first week of operation, BuyYourCar attracted 41,000 unique visitors and eight cars were sold.

“We expect this number to increase significantly as we step up our marketing campaign and we’re aiming for one million visitors per month,” says Debbie Staveley, PR Manager at BuyYourCar.

“So far our traffic has come mainly from Google and people who have read about the site in the media. But we’re also writing directly to potential customers and using pay-per-click and other online ads.”

Dealers pay £10 per month to enter as many new car prices as they wish and the same amount for dealer deals. Used cars can be advertised from £1 per entry per month.

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