Campaign of the month: Eos challenges your senses

Volkswagen’s ad about its new Eos coupé-convertible has clever visuals to encourage viewers to think, yet a simple message underlying the theme.

‘Challenge your senses’ depicts a couple driving an Eos, who when they put the roof down begin to notice certain things in the surrounding environment become exaggerated, such as a huge barbecue, flowers and radio.

The agency is DDB London, also responsible for VW’s ‘Affordability’ campaign, which shows that VW cars are less expensive than people think.