The new dealership is showcasing Alfa Romeo’s recently launched mid-sized sports saloon and estate, the 159 and 159 Sportwagon, as well as the Brera coupe, alongside current models such as the 147 and GT.
HR Owen’s chief executive, Nick Lancaster, says: "Alfa Romeo’s rich sporting heritage makes it one of the most desirable franchises today. HR Owen is delighted to bring back Alfa Romeo to central London, which is one of the world’s leading playing fields for competing luxury brands. We aim to use our expertise at this end of the market to capitalise on Alfa Romeo’s fantastic range of new models."
Alfa Romeo’s UK managing director, Christopher Nicoll, said: "We are very pleased to be working with such a prestigious group as HR Owen, which has a strong association with premium motoring and holds the same values and vision as us.
"This is a very exciting time for the brand as we introduce a number of new products, including the iconic Spider at the beginning of 2007, and implement a series of far-reaching changes to our dealer network."
From left to right: Nicholas Bernard, marketing director Alfa Romeo UK, Christopher Nicoll, managing director Alfa Romeo UK, Tim Kearns, general manager HR Owen and Nick Lancaster, chief executive of HR Owen.