Around 250 guests attended the opening of the new Mercdes-Benz of Blackpool event, where they viewed the facilities and the latest models including the new seven-seat GL-class SUV.
The improved dealership features a re-styled showroom featuring a customer reception. The retailer's approved used display has been expanded to showcase 50 vehicles and has its own dedicated Smart sales area within the main showroom.
Steve Allen, Mercedes-Benz of Blackpool's dealer principal, said: "It was fantastic that so many customers were able to join us for our re-launch as it marks the beginning of a new era for us.
"We now have undoubtedly one of the most modern Mercedes-Benz retail outlets in the country, which provides a stunning retail environment for customers whether buying a car or having an existing vehicle serviced."
Dealer principal Steve Allen toasts Mercedes-Benz of Blackpool's future with 'guest of honour' Dermot Kelly, managing director of passenger cars, Mercedes-Benz UK
Mercedes-Benz of Bolton
Mercedes-Benz of Bolton's casino-themed launch night was attended by 300 customers.
The Blackburn Road retailer's premises have been transformed as a result of a redevelopment, which has created an enlarged 16-car showroom for Mercedes-Benz and Smart models. It also has an expanded workshop featuring 17 bays and the latest diagnostic technology.
The Bolton site has also expanded its approved used display to 55 vehicles.
Dealer principal Claire Watson-Brown said: "The redevelopment has been a testing time for customers and staff alike and its completion marks the beginning of a new era for Mercedes-Benz of Bolton.
"Our new facilities are truly fantastic and are much more in keeping with the Mercedes-Benz brand.
"My team and I are now looking forward to providing the standards of service to match and an unrivalled retail experience," she said.
The new Mercedes-Benz of Bolton site