The Automotive Partnership (TAP) was founded by Mike Moran and John Blauth and comprises five unnamed partner companies, including financial consultants, PR and marketing services, communications, including staff newsletters and media planning.
“While motor dealers have to work within manufacturer corporate identities and guidelines, it is important that they also build up their own identities within their local areas,” says Moran. “What we are offering them is an outsourced service where they can buy in one or all of our features for their business,” he said.
Moran’s automotive includes 13 years with Ford and seven years at Toyota. He is currently managing director of The Orchard Consultancy, a business which specialises in marketing.
Blauth has edited the now defunct Company Car magazine, motoring correspondent for the Daily Express and motoring editor at Meridian and Anglia TV.