Recognizing how competitive the finance industry has become, and in an attempt to continually look for new ways to support its dealers, Black Horse introduced a new product called AutoRate earlier this year to give dealers additional opportunities to capture business.

The product is specifically designed to help dealers compete more effectively against direct lenders, write more business and ultimately maximize their profits.

Customers are bombarded with finance offers from banks and building societies every day, and many have the perception that dealers’ rates are too high.

However, AutoRate allows dealers to match the best quality customers to the lowest available rates, so that customers entering the showroom who say they are getting the lowest possible rate online or are paying cash, can now be offered a ‘right here, right now’ comparative deal.

Although AutoRate is unique to Black Horse, it is not limited to Black Horse dealers. It can be used by any dealer as a stand alone product, and is specifically designed for incremental business.

This will not impact on any pre-existing arrangements that dealers have with their finance providers. For Black Horse supporting dealers, AutoRate is available via eQuips where quotations can be generated by entering basic customer, vehicle and finance details.

Features & benefits of AutoRate

Two products – Hire Purchase or personal loan

Rates advised and guaranteed at quotation

Dealers commission is based on a fixed rate

No fees n Quick quote function n Autoloan protector available n Instantly available via eQuips

For further information call Fiona Robertson, PR Manager on 0131 311 2127. John Woolley, Black Horse Motor Finance