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Pinewood signs first major overseas deal

Dealer management system specialist Pinewood has signed its first major overseas deal – with South African franchise dealer, Reeds Motor Group.

Reeds operates four motor dealerships in Cape Town at Culemborg, N1 City, Tygervalley and Isuzu Truck Centre.

They are all General Motor franchises handling Opel, Isuzu, Chevrolet, and Saab vehicles. The Isuzu Truck Centre is a specialist Isuzu truck and light commercial vehicle dealership.

The total annual turnover of Reeds Motor Group is expected to be about R850,000,000 (£68,000,000) this year, and the company will retail around 3,800 new and 1,600 used vehicles.

Pinewood managing director, Neville Briggs, said: "This is a very exciting development for us. We have resisted overseas expansion in the past because we wanted to concentrate our efforts on the UK market first.

"However, the time is now right, we believe, to start looking at international sales, and we are pleased that Reeds is our first. They are a very professional company and we envisage working closely with them in future."

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