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Easier car buying for disabled customers

Disabled motorists are a consumer group that dealers should not ignore, says automotive consultancy Network Automotive.

It is promoting the benefits of targeted marketing, which may help distinguish a business as a disabled specialist, even outside the Motability scheme.

“There is a misconception that selling cars to disabled people is just about Motability,” says managing director Colin Bruder.

“Many other groups such as blue card holders, war pensioners and disabled service people, all receive disability allowances that can be put towards car leasing or purchasing.”

Dealers must also be aware how disabled-friendly their showroom is, warns Jean-Paul Gaudin of mystery shopping company Rockingham Northampton. Many older showrooms still fail to provide easy parking and access for wheelchair users, which will deter them from visiting.

This summer Network Automotive launched a course entitled Marketing for the Disabled, which has been made mandatory by two manufacturers.

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