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Marketing campaign of the month: Man and Machine in harmony

The campaign idea for Man and Machine is based on how the race-bred technology built into the new Seat Leon FR bring driver and machine closer together.

Lowered suspension and ESP help create a sporty drive, so agencies Atletico in Barcelona and Grey London dramatized this into one of Seat’s most ambitious TV campaigns to date.

Special effects merge the driver with the car as it takes bends and dips. The music is bespoke to the advert, and the voiceover is by Seat racing driver Jason Plato.

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