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Campaign of the month: Peugeot makes the movies

Euro RSCG London has created a series of movie sponsorship idents for Peugeot.

Supporting Channel Five’s night-time movies, they feature various models from across the Peugeot range.

The idents feature miniature models of Peugeot cars driving around intricate toy sets, depicting clichéd movie chase and stunt scenes.

Rather than using remote controlled cars, the model cars are pushed around the sets, adding to the sense of “fun and playfulness.”

These idents are scheduled to run throughout 2006.

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