Under the programme, bodyshops provide customers with a three-year anti-rust bodywork health check provided they return their vehicle for an annual body inspection.
“Much is being said about poor margins for insurance company directed to bodywork. This warranty helps break the cycle of dependence on insurance work by locking customers into an inspection cycle which means they are more likely to return for any future repair work,” said an RML spokesperson.
One of the first repairers to join the programme, J&B Coachworks of Houghton-le-Spring, Tyne and Wear, has seen a dramatic upturn in repeat business.
Proprietor Ian Smith said: “We traditionally relied on work being directed to us by insurers. But we realised that insurance is a commodity with little or no customer loyalty to insurers. We therefore saw the opportunity to create our own loyal customer base by tapping into the so-called retail market. This warranty is the perfect vehicle to help us get repeat business.”
Warranty documentation provided after every repair not only records details of work carried out, it also acts as a customer service enquiry enabling participating repairers to measure customer satisfaction. In addition, the handy booklet gives valuable advice as to what a driver should do in the event of a subsequent accident.
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