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If you could ask a customer one question, what would it be?

This year’s Autoretailing Convention staged by AM Magazine and the National Franchised Dealers Association will be held on June 12-13 in Birmingham.

We are conducting research into two areas: consumer trends and dealer profitability. We would be grateful if you could respond to the following two questions:

1. Given free reign, what questions would you ask your customer on their buying habits? (e.g. purchasing decision, buying from a franchised dealer, location, price etc). Your questions will form the basis for some exclusive consumer research with the results revealed at Autoretailing.

2. What five elements affect your profitability?

  • Please email your response to before January 19 – and look out for the results of the consumer survey at the Autoretailing event.
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