If you could ask a customer one question, what would it be?

This year’s Autoretailing Convention staged by AM Magazine and the National Franchised Dealers Association will be held on June 12-13 in Birmingham.

We are conducting research into two areas: consumer trends and dealer profitability. We would be grateful if you could respond to the following two questions:

1. Given free reign, what questions would you ask your customer on their buying habits? (e.g. purchasing decision, buying from a franchised dealer, location, price etc). Your questions will form the basis for some exclusive consumer research with the results revealed at Autoretailing.

2. What five elements affect your profitability?

Please email your response to am@emap.com before January 19 – and look out for the results of the consumer survey at the Autoretailing event.