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Black Horse comment: Why cheap can mean disaster

It’s increasingly difficult to make money in the motor industry and many are tempted to reduce costs by buying as cheaply as possible.

But so often, cheap can mean disaster. And disaster means customer disaffection.

Warranties are a perfect example. It is easy to buy cheaply – but you get what you pay for.

Some warranties insist that full proof of servicing is provided before a claim is paid, even if it is not a service-related component that has failed. Others expect your customers to pay a contribution if the replaced part is worth more than the component it replaced immediately prior to the failure. There are also warranty providers who will insist you use secondhand parts to repair a vehicle under warranty.

At Black Horse, we look after your customers, and your reputation. That’s why, when we developed our warranty programme last year, we chose to work with Car Care Plan, Europe’s leading warranty provider, which has built its business on managing customer expectations, including fairness and speedy claims settlements.

Car Care Plan has been protecting reputations in the motor industry for more than 30 years. It pays 100% of genuine claims without fuss or delay, ensuring that your customers are back on the road as quickly as you can carry out the repair. About 20,000 warranty claims are settled per month - that’s a claim every 2.5 minutes.

The most telling statistic is that Car Care Plan pays out on 92% of all claims submitted by dealers – and the company’s exclusion clauses are few.

There is no hiding behind the small print, and the Black Horse Motor Warranty does not have betterment clauses where a customer has to pay towards the claim. We also work on the basis that new parts replace a failed part.

With the Black Horse Motor Warranty customers recognize and trust the brand and know that they are protected – guaranteed!

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