AM Online

BMW scores goal

A BMW dealer incentive programme has won a 2006 Eventia marketing award after driving an additional £2.75m profit into the network.

The initiative ‘Journey to Germany’, run jointly by BMW UK and Accident Exchange, encouraged dealers to make credit hire referrals on customers involved in non-fault accidents. More than 100 dealers were rewarded with a trip to the FIFA World Cup tournament in Germany.

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