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Hanif buys Dan Perkins outlets

Hanif Automotive, which owns and operates West London Nissan (WLN), has acquired the three businesses formally operated by Dan Perkins (GB) Ltd in Eastcote/Ruislip, Slough and High Wycombe for an undisclosed sum.

Hanif Automotive has purchased the assets of Dan Perkins (GB) Ltd and the exclusive rights to use the brand name. The acquisition of the Dan Perkins sites sees WLN increase its portfolio to six dealerships.

The three dealerships will continue to operate under the Dan Perkins brand. Dan Perkins’ senior management team has resigned as part of the terms of the acquisition; however, there are to be no staff redundancies and “significant investments will be made in staff training and development in the short to medium term”.

Dan Perkins is a long-established name, connected with Nissan in the UK since the late 1970s.

The acquisition will see Hanif Automotive almost double in size, increasing its turnover to some £65m and staff quota to circa 170.

Naeem Hanif, managing director of Hanif Automotive, said: “This expansion represents a significant milestone for WLN, and the additional sites will complement our existing businesses perfectly. WLN has a reputation for providing excellent customer service and we are confident that Dan Perkins customers, old and new, will receive the standards of service they expect from a quality motor outlet.”

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