The new campaign focuses on the hard work and ‘intense build process’ which went into developing the car and also represents the most investment Audi has ever made in the launch in a new car.
Only 450 cars will be delivered in the UK this year, and 750 in 2008, with prices starting at £77,000.
The 90-second commercial observes a group of real Audi mechanics over a number of days as they construct the vehicle from the very first bolt to the finished car.
The multi-channel campaign breaks tonight during the England vs Russia football match on Sky Sports One.
The advert will also be aired in UK cinemas accompanying the film American Gangster on November 16.