The Other Lunch Break campaign runs twice a week for five weeks in London.
Mini said it wants to resurrect lunchtime tradition of getting out of the office, citing a YouGov survey which claims one in five UK workers no longer take a lunch break.
Ysabel Vazquez, Mini UK advertising manager, said: “Mini is all about making even the most boring journey a little bit more enjoyable.
“The Other Lunch Break is designed to extend that idea into the seldom-taken daily ritual, the much needed lunch break.”
The first event is called ‘think you can beat a lie detector?’ and sees the UK’s only husband and wife polygraph testers challenge people to beat a lie-detector test. Other events include ‘spy school’, ‘meet the parents…the rehearsals’ and ‘Bruce Lee for beginners’.