The acquisition adds ABS’s marketing and customer contact services for vehicle manufacturers to MSX International’s portfolio of outsourced solutions it offers to carmakers’ dealer networks.
It gives MSX International a capability to provide data capture and analysis, identify new revenue streams and secure new business relationships. It said that demand for predictive marketing solutions, particularly on an outsourced basis, is a growing need within the automotive industry.
In Europe, the market opportunity has been estimated at more than $500 million per year.
ABS co-founder Rob Lewis will remain with the company, responsible for managing the predictive marketing solutions business. Fellow co-founder Kevin Lewis will work closely with the MSXI management team on the integration.
“Successful OEMs and dealers worldwide recognize the value associated with thoroughly understanding their customers' needs, and the positive impact leveraging this knowledge can have on their long-term, sustainable financial performance," said Peter Leger, president and chief executive.