Replacement tyres a missed profit opportunity?

The replacement tyre market is booming; heavier and more powerful vehicles are bringing increased wear and placing extra demands on manufacturers to produce more advanced tyres.

The result is a market where volumes are up, and increasing, and unit costs are on the rise, but just 10% of sales are through franchised dealers. Is this a missed profit opportunity?

In the December 14 issue we take a look at the changing replacement tyre market; the pressures it faces and the challenges and opportunities for workshops wanting a slice of a potentially lucrative market.