AM Online

BMW increases tech offers for new models

BMW has teamed up with Google and Trafficmaster in two seperate deals to provide route planning and stolen vehicle tracking packs on its new models.

Google is providing the use of its maps feature from www.maps.google.co.uk which drivers can access from their PC to find their intended destination in advance and send it to their car. A BMW driver can also have up to 10 differently sourced RSS news feeds and weather reports sent to the car.

Trafficmaster will provide Trackstar, a stolen vehicle tracking service, to the BMW and Mini ranges of premium cars in the UK and Republic of Ireland.

The three-year deal sees the Trafficmaster system replace the current system. BMW UK expects an estimated 20,000 people a year to choose the system.

Carl Whipp, aftersales marketing manager for BMW UK, said: "It is vital that our customers are protected from theft to the highest levels. To that end we recently carried out a detailed review of the technical and functional capabilities of the various stolen tracking systems available in the UK.

The advanced capabilities of the Trafficmaster system best suited our needs."

BMW and MINI owners using the previous stolen vehicle tracking system will continue to be covered by their service provider.

Prices for Trafficmaster stolen vehicle tracking systems will be announced shortly.



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