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Bridgestone Europe increases prices

Bridgestone Europe will increase prices on all of its tyre brands from February 1.

Passenger cars tyres will see increases between 3% and 5%, 4x4 and light commercial vehicles will see rises between 5% and 10%.

Michihiro Suzuki, director of sales administration of Bridgestone Europe, said: "The increase in the cost in oil-based raw materials, natural rubber and energy has continued even beyond our expectations and stays at a historically high level.

"While we are doing our utmost in various aspects of our activities such as improving productivity and streamlining logistics, we have to recover some of those costs by this price increase."

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