AM Online

Jag website comes top

Jaguar Cars' website has been rated as the top website for the consumer goods manufacturing sector.

The website, www.jaguar.co.uk, was designed and created by Global Beach and beat websites from Magnet, Reebok, Burberry and Durex brand owner SSL to come top in Blast Radius's Best UK Online Experience survey 2007, which analysed 20 of the UK's top consumer brands.

Both independent mystery customers and Blast Radius’ internal panelists rated Jaguar Cars a top performer across all categories.

Initially Blast Radius’ panelists conducted a short investigation of each website entrant looking in particular at overall experience, navigation, and path to purchase. The sites shortlisted for further investigation were then submitted to Informa Research Services, an independent provider of market research and mystery customer services, for objective analysis and a run-through of typical interaction scenarios.



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