The company, a division of Danish software producer Autocom, launched its online auctions service in the UK in March 2005 with ambitions of involving half the UK’s 6,000 franchised dealers.
Following the purchase of RL Polk’s global remarketing operation in 2006, AM understands that it now works with around 4,000 UK dealers, though managing director Mike Crocker declined to comment on client base size.
It also has a number of manufacturer clients, including Porsche, Jaguar, Volkswagen and Mercedes-Benz.
Crocker claims Autorola’s software-based focus is key to the success of the business. Stock is only moved following a successful sale, saving money on logistics as well as travelling costs for dealers visiting the auctions.
Because the service is run online, auctions can be carried out simultaneously in several languages, allowing buyers and sellers to participate from across Europe.
Autorola’s portfolio now also includes a stock location service, special and closed auctions and an affinity sales programme, which Crocker believes will generate further growth.
“In the UK Autorola is mainly manufacturer and dealer based, but we’re moving into the fleet market significantly now,” he said.
“We can target all areas and sectors of the motor industry because our range of products now meets their requirements.”