The build, located on a 2.2-acre site on New Crewe Link Road, took five months to complete and was finished on Boxing Day last year. The official opening was held at the end of January.
The site holds seven new cars in the showroom, with space for 120 used cars and 30 commercial vehicles outside. In the workshop there are also nine service bays and one class seven MoT bay, which can take LCVs weighing up to four tonnes.
Stephen Scott, retail sales director at Bristol Street Motors in Crewe, says he expects the outlet to sell a total of 1,400 vehicles in 2007. He wouldn’t give details of how this will break down between new, used and light commercials.
This is compared to the 1,100 unit total sold last year from the old dealership on Macon Way, less than two miles from the new site.
Scott says: “One of the best things about the new site is the 60 customer parking spaces. There is also dedicated transit parking for business customers and four disabled spaces.”
Research by motor retail consultancy Forrester Grant Associates has shown a lack of adequate parking can mean lost sales and aftersales business.