The group aims to boost buyer retention and satisfaction by providing like-for-like courtesy cars to customers who’ve been involved in a crash.
Britannia now says demand for its services is so high in Wales and the south-west of England that it is opening an office in Bristol. It already operates a fleet of more than 1,000 courtesy cars across most volume and premium brands.
“Ensuring the quality of a one-to-one service is a real priority, which has meant planning for manageable growth. Relationships with the 40 dealerships have been developed in controlled stages,” says a spokesman.
Britannia launched its dealer-branded accident management service in 2005. Any accident is dealt with by Britannia’s call centre on the dealership’s behalf, and if a replacement vehicle is required it is supplied within two hours.